Tag:The Paley Center for Media

Monetizing Your Personal Brand: Empowering Student Athletes and Entertainers with CAECAY’s 50 Years of Expertise in NIL

In today’s digital age, the power of personal branding has never been more apparent. For student athletes, entertainers, celebrities, and influencers, the ability to monetize their Name, Image, and Likeness (NIL) has become a game-changer. Thanks to the NCAA’s recent policy change allowing college student athletes to profit from their NIL, a world of opportunities has opened up. Leading the way in this transformative landscape is the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY). With over 50 years of experience and a commitment to empowering individuals, CAECAY, in collaboration with esteemed organizations and personalities like the Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, is poised to revolutionize the world of NIL monetization.

Advertising Campaign: “Unlock Your Potential with CAECAY’s NIL Monetization Program”

Campaign Objective:
To raise awareness among student athletes, entertainers, celebrities, and influencers about the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY) and its NIL Monetization Program. The campaign aims to showcase the opportunities available through monetizing Name, Image, and Likeness (NIL) and encourage individuals to leverage their personal brand for financial success.

Campaign Slogan:
“Embrace Your Power. Monetize Your Influence. Join CAECAY’s NIL Revolution!”

Target Audience:
Student Athletes, Entertainers, Celebrities, and Influencers seeking to monetize their NIL and earn income from their personal brand.
Athletes, Entertainers, Celebrities, and Influencers looking to expand their revenue streams and maximize their reach.
Coaches, mentors, and industry professionals who support and guide athletes, entertainers, celebrities, and influencers.

Campaign Elements:
Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads:
Create visually captivating and inspiring commercial ads that highlight the success stories of athletes, entertainers, and influencers who have benefited from CAECAY’s NIL Monetization Program. Showcase the various avenues of income generation, such as autograph signings, coaching lessons/clinics, social media endorsements, and appearances at restaurants or events.

Digital Advertisements:
Develop engaging digital ads for social media platforms, websites, and mobile apps. These ads will:
Feature compelling visuals and persuasive messaging to capture attention and generate interest.
Highlight the financial opportunities available through NIL monetization and CAECAY’s expertise in the field.
Direct viewers to the CAECAY website or dedicated landing page for more information and enrollment.

Influencer Collaborations:
Partner with influential athletes, entertainers, celebrities, and social media influencers who have successfully monetized their NIL. They will serve as brand ambassadors and share their experiences, insights, and endorsement of CAECAY’s NIL Monetization Program through:
Sponsored social media posts and stories.
Live streams or recorded videos discussing the benefits of NIL monetization and CAECAY’s support.
Collaborative content, such as Q&A sessions or exclusive interviews, showcasing their journey and financial success.

Educational Webinars and Workshops:
Organize informative webinars and workshops led by industry experts and professionals from CAECAY. These sessions will cover topics like:
Understanding the legal aspects and guidelines of NIL monetization.
Building and managing a personal brand for maximum impact.
Social media strategies to enhance engagement and attract sponsorships.
Financial planning and wealth management for long-term success.
Contract negotiations and endorsement opportunities.

PR and Media Outreach:
Engage with media outlets, sports networks, and entertainment platforms to share the success stories of individuals who have thrived through CAECAY’s NIL Monetization Program. Provide press releases, interviews, and media kits highlighting the transformative experiences and financial gains achieved by program participants.

Campus Activations and Events:
Organize interactive events and activations on college campuses, sports venues, and entertainment hubs. These activities may include:
Panel discussions featuring industry experts, successful athletes, entertainers, and influencers sharing their NIL monetization journey.
Autograph signings, meet-and-greets, or mini-clinics conducted by prominent athletes or entertainers.
Competitions or challenges encouraging students to showcase their talent and entrepreneurial spirit.
Sponsorship of sporting events or concerts, leveraging CAECAY’s presence to connect with the target audience.

Measurement and Evaluation:
Track website traffic, click-through rates, and conversions from digital advertisements.
Monitor social media analytics to assess reach, engagement, and audience sentiment.
Measure the number of enrollments and inquiries received through the campaign period.
Conduct surveys and feedback sessions to gauge awareness, perception, and satisfaction among the target audience.
Monitor media coverage, including press mentions, interviews, and features, to evaluate campaign reach and impact.

CAECAY recognizes that student athletes and entertainers possess unique talents and personal brands that can be harnessed for financial gain. Through their comprehensive program, they equip individuals with the knowledge, tools, and support necessary to leverage their NIL effectively. Whether it’s signing autographs, coaching lessons and clinics, social media endorsements, or appearances at restaurants and events, CAECAY’s program provides the guidance needed to maximize earning potential. Their expertise and proven track record make them an invaluable resource for those seeking to monetize their personal brand.

Empowering Through Education:
One of CAECAY’s core principles is education. They understand the importance of equipping student athletes and entertainers with the skills and knowledge required to navigate the complexities of NIL monetization. Through their partnership with industry experts and professionals, CAECAY offers educational webinars and workshops that cover a wide range of topics. From legal aspects and guidelines surrounding NIL monetization to building and managing a personal brand, participants gain valuable insights and practical strategies for success. CAECAY’s dedication to empowering individuals through education sets them apart as a leader in the field.

A Network of Support:
CAECAY’s network of influential organizations and personalities provides participants with unparalleled opportunities for growth and collaboration. The Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth bring their expertise, connections, and resources to the table, ensuring participants receive the support they need to thrive. With their guidance, individuals can navigate the intricacies of contract negotiations, endorsement deals, and wealth management, fostering long-term success in their careers.

Creating Alternatives for Youths:
Beyond the individual benefits, CAECAY’s mission extends to creating alternatives for youths. By empowering student athletes and entertainers to monetize their NIL, CAECAY generates opportunities that not only shape their own futures but also provide inspiration and pathways for aspiring young talents. Through mentorship programs, community engagements, and outreach initiatives, CAECAY strives to make a positive impact on the lives of young individuals, creating a ripple effect that reaches far beyond the realm of sports and entertainment.

As the landscape of collegiate sports and entertainment continues to evolve, CAECAY stands at the forefront, offering a comprehensive program that unlocks the financial potential of student athletes and entertainers through NIL monetization.
Through an integrated advertising campaign encompassing television commercials, digital advertisements, influencer collaborations, educational webinars, PR outreach, and campus activations, CAECAY aims to empower student athletes, entertainers, celebrities, and influencers to monetize their NIL. By showcasing success stories, providing educational resources, and fostering strategic partnerships, the campaign will drive awareness and engagement, positioning CAECAY as a trusted partner in unlocking financial opportunities through NIL monetization.
With their 50 years of experience, partnerships with influential organizations and personalities, and dedication to education and empowerment, CAECAY is paving the way for a new era of financial opportunities. By joining forces with the Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, CAECAY creates a formidable alliance that is set to revolutionize the world of NIL. Together, they provide the guidance, resources, and support needed for individuals to maximize their personal brand and create a prosperous future.

Title: Maximizing Athlete’s Brand Potential: A Marketing Plan for the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY)
In today’s evolving landscape of sports and entertainment, the ability for college student athletes to monetize their Name, Image and Likeness (NIL) has opened up unprecedented opportunities. The Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), in collaboration with the Aaron & Margaret Wallace Foundation (AMWF), Abdul-Jalil al-Hakim, Superstarmanagement.com, Superstar Management, Ex-why AdVentures, ex-why.com, Nowtruth.org, and Nowtruth, aims to leverage their collective 50 years of experience to support athletes, entertainers, celebrities, and influencers in maximizing their earning potential through NIL initiatives. CAECAY and its affiliated platforms are established as industry leaders in assisting athletes, entertainers, celebrities, and influencers in monetizing their NIL. This marketing plan outlines strategies to effectively promote and harness the power of NIL for these individuals.
Objectives:
Educate and guide student athletes on the benefits, legalities, and best practices of NIL monetization.
Facilitate brand partnerships and endorsement opportunities for athletes and influencers.
Generate awareness and engagement through targeted marketing campaigns.
Drive revenue growth for individuals involved in the program.
Target Audience:
College student athletes looking to monetize their personal brand through NIL initiatives.
Brands and businesses seeking authentic partnerships with athletes and influencers.
Sports enthusiasts and fans interested in engaging with their favorite athletes on a more personal level.
Marketing Strategies:
a) Establish an Online Presence:
Develop a comprehensive website (e.g., CAECAY.org) as a central hub for information, resources, and success stories related to NIL monetization.
Optimize the website for search engines to enhance visibility and organic traffic.
Create engaging content, including articles, blog posts, and videos, highlighting the benefits and success stories of athletes who have monetized their NIL.

b) Educational Programs and Workshops:
Organize workshops, webinars, and seminars to educate student athletes on the nuances of NIL monetization, including legal considerations, branding strategies, and contract negotiations.
Collaborate with universities, sports organizations, and player associations to deliver comprehensive educational programs.

c) Athlete Representation and Management:
Offer professional representation and management services to athletes and influencers seeking to monetize their NIL.
Provide guidance in brand development, contract negotiations, and endorsement opportunities.
Foster relationships with industry experts, including lawyers, marketers, and financial advisors, to offer comprehensive support to clients.

d) Brand Partnerships and Endorsements:
Identify and connect athletes and influencers with suitable brand partnerships and endorsement opportunities.
Develop a database of brands interested in collaborating with athletes and influencers to promote their products or services.
Leverage AMWF’s online platform, amwftrust.org, to facilitate connections between athletes, influencers, and brands.

e) Social Media and Digital Campaigns:
Utilize social media platforms to amplify the reach and engagement of athletes and influencers.
Create compelling content showcasing athletes’ personal stories, training routines, and community involvement.
Implement targeted advertising campaigns to reach specific demographics and increase brand visibility.
Measurement and Evaluation:
Track and analyze key performance indicators (KPIs) such as website traffic, social media engagement, brand partnerships secured, and revenue generated through NIL initiatives.
Conduct regular surveys and feedback sessions to gather insights from athletes, influencers, and brand partners.
Use analytics tools to monitor the effectiveness of marketing campaigns and make data-driven adjustments.
Budget Allocation:
Allocate a budget for website development and maintenance, content creation, social media advertising, event organization, and educational programs.
Regularly review and optimize the budget based on the effectiveness of each initiative.
Conclusion:
With the recent changes allowing college student athletes to monetize their NIL, there is a significant opportunity for CAECAY, AMWF, Abdul-Jalil al-Hakim, and their affiliated platforms to provide guidance and support to athletes, entertainers, celebrities, and influencers. By implementing a strategic marketing plan that focuses on establishing an online presence, delivering educational programs, facilitating brand partnerships, and leveraging digital campaigns, CAECAY can help maximize the earning potential of individuals in the NIL era. This approach will not only empower athletes and influencers but also create mutually beneficial relationships with brands and enhance fan engagement.

Leveraging 50 Years of Experience for Athletes, Entertainers, Celebrities, and Influencers in the NIL Era

The Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), in partnership with the Aaron & Margaret Wallace Foundation (AMWF) and its online platform amwftrust.org, Abdul-Jalil al-Hakim, Superstarmanagement.com, Superstar Management, Ex-why AdVentures, ex-why.com, Nowtruth.org, and Nowtruth marketing plan outlines strategies to capitalize on the 50 years of experience and expertise with the objective to harness the influence of athletes, entertainers, celebrities, and influencers to maximize their earning potential in the new era of Name, image and likeness (NIL) monetization for college student athletes.

Introduction:
The recent change in NCAA regulations allows college student athletes to monetize their personal brand and NIL. This presents a significant opportunity to leverage the extensive experience and networks of CAECAY, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, Nowtruth and their affiliated platforms to support student athletes in maximizing their earning potential.

Target Audience:
The primary target audience for this marketing plan includes:

College student athletes seeking to monetize their NIL
Brands, businesses, and organizations interested in partnering with student athletes for promotional activities
Fans, followers, and supporters of student athletes looking to engage with their favorite athletes on a more personal level

Marketing Strategies:
a) Establish a Comprehensive Online Presence:
Create a dedicated website (e.g., NILPros.com) as a central hub to showcase the services, expertise, and success stories of CAECAY, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, Nowtruth and other affiliated entities.
Develop engaging content, including blog posts, articles, and case studies, highlighting the benefits and potential of NIL monetization.
Leverage social media platforms to connect with target audiences, share educational content, and promote success stories.

Educational Outreach and Workshops:
Organize seminars, workshops, and webinars targeting student athletes, educating them on the opportunities, legalities, and best practices of NIL monetization.
Collaborate with universities, sports organizations, and student athlete associations to conduct comprehensive training sessions.

Athlete Representation and Management:
Offer professional representation and management services to student athletes, providing guidance in branding, contract negotiations, and endorsements.
Develop a network of industry experts, including lawyers, marketing professionals, and financial advisors, to provide holistic support.

Brand Partnerships and Sponsorships:
Identify and connect student athletes with suitable brand partnerships and sponsorships that align with their personal brand and values.
Facilitate collaborations through AMWF’s online platform, amwftrust.org, connecting brands and student athletes for promotional opportunities.

Events and Experiential Marketing:
Organize and promote live events, autograph signings, coaching clinics, and appearances featuring student athletes to engage fans and generate revenue.
Collaborate with local businesses, restaurants, and venues to create unique experiences centered around student athletes.
Promotion and Advertising:

Digital Marketing:
Utilize targeted online advertising campaigns to reach student athletes, sports enthusiasts, and potential brand partners.
Implement search engine optimization (SEO) strategies to increase the visibility and ranking of the dedicated NIL-focused website.

Influencer Marketing:
Leverage the influence and reach of established athletes, entertainers, celebrities, and social media influencers to promote the benefits of NIL monetization.
Encourage testimonials and endorsements from successful student athletes who have benefitted from NIL opportunities.

Media Relations:
Develop strategic partnerships with media outlets, sports publications, and online platforms to amplify the message and generate positive press coverage.
Provide media outlets with exclusive access to success stories and case studies to highlight the effectiveness of the NIL monetization strategies.

Measurement and Evaluation:
Regularly assess the effectiveness of marketing efforts by monitoring key performance indicators (KPIs) such as website traffic, engagement metrics, lead generation, brand partnerships secured, and revenue generated for student athletes.

Budget:
Allocate a sufficient budget for digital marketing campaigns, event organization, content creation, and strategic partnerships. Regularly review and optimize the budget allocation based on the effectiveness of each initiative.

By leveraging the 50 years of experience of CAECAY, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, Nowtruth and their affiliated platforms, this marketing plan aims to position them as industry leaders in helping student athletes monetize their NIL. Through comprehensive online presence, educational outreach, athlete representation, brand partnerships, and targeted promotions, the plan seeks to empower student athletes and drive success in the new era of NIL monetization.

The Bayou’s budding Superteam is great for college sports.
XAVIER HANDY-HAMILTON

From a fairness standpoint, the NIL era has been beautiful for the college athlete. No longer do they have to sacrifice their bodies with little to nothing in return other than the expectation for them to be grateful because they now have a “free” education.

From an entertainment standpoint, the influx of NIL contracts has led to an inflation in “stardom.” When a lineman at a mid-major can have his agent negotiate a burrito deal for him, it becomes hard to decipher who the real stars are. If a program inks a player to a 6 figure-plus deal, it’s in the school’s interest to push them to the forefront despite their true impact on winning.

Ironically, the clarity college sports is seeking can be found in the muddy waters of the Mississippi.

The legend of Angel Reese is just getting started. Fresh off LSU’s national championship win and her boastful post-game actions, the budding star has quickly become a hot commodity in the NIL world.

Kim Mulkey and the LSU Tigers have conducted a crash-course in how to effectively utilize NIL money. Instead of using the cash to boost players with potential, hoping they pan out, Mulkey and the Tigers have operated the last two offseasons like a professional front office. To build 2023’s National Championship team, they grabbed a proven star in Angel Reese from Maryland and surrounded her with experienced role players out of the portal, some of whom played for Mulkey’s Baylor teams or were recruited by her in high school.

Reese’s polarizing personality — at its brightest in the runaway National Championship win over Iowa and Caitlyn Clark — and capable skills on the court pushed her past the pack of college players who have been tagged with the “star” label into a lane of her own now. And while the majority of collegiate impact players are leagues behind their professional counterparts when it comes to notoriety, it can be argued that the “Bayou Barbie” is now the biggest name in all of women’s basketball. That’s real superstardom.

The story could end here (don’t worry, it doesn’t). With a true star like Reese returning and a bubbling second option in Flau’jae “Big 4” Johnson, Mulkey’s Tigers looked poised to once again compete with South Carolina, Iowa and the top of women’s basketball for another National Championship.

Yet, like any good professional general manager, Mulkey didn’t waste an opportunity to get better just because she had stable pieces.

Instead, Mulkey hitched up the F-150, backed her boat into the banks of the Transfer Portal and went fishing. Unlike last year, she wasn’t just looking for role pieces that complement her star forward. This time, she was looking to reel in the big catfish. The ones that break records, not just supply a fry. And, boy did her catch tip the scales this offseason.

LSU walked away from the portal with commitments from Louisville’s top guard Hailey Van Lith — who 247Sports’ expert contributor Brandon Clay had pegged as the No. 2 player in the women basketball transfer portal. The Tigers didn’t stop there. They also hauled in Clay’s No. 1 player in the portal, DePaul forward Aneesah Morrow.

This gives LSU a potential starting line up that contains Van Lith, Big 4, Morrow and the Bayou Barbie. For fans who don’t get how pivotal this is, it’s basically the equivalent of a Cash Money Hot Boys track. No matter where you turn, there’s either an experienced spitter waiting in the wings or a young, hungry rapper on the attack. The beat (or opposing defense in this case) has no chance to relax.

The Bayou’s budding superteam is great for college sports in general. Not only does it bring light to women’s sports, but each member of this quartet brings a unique approach to the game that any fan can get behind.

Van Lith is a Kobe disciple. She trained with the Mamba in high school and it shows with her explosive offensive game and aggressive scoring. She embraces all the things fans loved about Bean, but this also comes with an attitude that can rub some of the “basketball purists” the wrong way.

Now, if you’re into a do-it-all, “blue collar” star, then look no further than All-American Aneesah Morrow. The DePaul standout averaged 25.7 points and 12.2 rebounds per game last season with an outstanding usage rate. She’s able to initiate the offense while also doing the dirty work.

As for Big 4 (Flau’jae “Big 4” Johnson, if you forgot): her development and production will be a bit of a question mark given that she’ll have to defer the ball to more experienced players. But what isn’t unknown is her ability to find a spark. She’s shown countless times during LSU’s title run that she’s capable of getting hot in a hurry. This will put stress on opposing defenses as they try to limit Van Lith, Morrow and Reese just to get torched by Johnson. It will also continue to make her a fan-favorite as her dagger shots will likely come in high demand.

Angel Reese speaks for herself. Like Morrow, she’s willing to do whatever it takes to win but has the boisterous personality that will intrigue fans who are into the style points (I’m part of this demographic, myself). Similar to Van Lith, Reese doesn’t back down from a chance to challenge the moment, so it’s hard to say that her on-court personality isn’t warranted.

Outside of their on-court production, the fact that nothing seemed forced or constructed will make LSU’s pending superteam a crossover hit. They aren’t painting disses to their opponents on their fingernails or turning their name into condiments. They’re genuinely themselves at all times and refuse to step outside of their personalities. It just so happens that their natural personas seem to balance each other and that realness resonates with fans.

As tenacious as Van Lith comes off, it still doesn’t seem like a “tough guy (or girl)” act. As for Reese, she didn’t just put on this personality once she started winning at LSU. That’s just the first time you guys started paying attention to her. But if you cared to do research, you can find videos of her at Saint Frances Academy in Baltimore antagonizing and dominating her opponents the same way she did during the title game.

Although Morrow’s hard work, no-nonsense approach to the game balances the scale that’s leaning Reese and Van Lith’s way, it isn’t fake humility. She built herself into one of the best players in the game at DePaul without the glitz and glamor of a major program. DePaul head coach Doug Bruno details how Morrow sets goals for herself before every game only to shatter them during the contest.

“Aneesah talks about goals,” Bruno said. “She’s got individual goals for every game and individual goals for the season. She’s got individual goals for when she graduates from DePaul. But to reach those goals, she has to keep getting better.”

It’s hard to hate on someone who leaves no stone unturned when perfecting their craft, even though they’re already near the top. This only further proves to spectators that she deserves the NIL boost and to finally take her spot on the big stage.

For Johnson, she’s not an athlete with an affinity for rapping who releases cringe-worthy freestyles just because they have access to a professional studio. No. She’s a real recording artist who has a distribution deal with Jay-Z’s Roc Nation record label. Johnson dedicates time to her craft in the booth and on the court with aspirations of starting her own record label in the future. As a result, it’s easy to accept her raps as part of her personality. Fans can get behind her “Big 4” persona because they know it’s naturally her and not something she’s doing as a gimmick.

This collective of real stars will do wonders for college sports, but it will definitely spell out trouble for the WNBA. Reese, the hottest name in the sport, has said on several occasions that she doesn’t even think about going pro. And why would she?

While the world has been belting out the opening line of NBA YoungBoy’s “Fresh Prince of Utah,” Reese really did bring a parade to the rapper’s hometown where she’s treated (and compensated) like a superstar, making over $1 million in NIL money. She’s going to grace Sports Illustrated’s “Swimsuit Edition”, flies in chartered jets to LSU away games with her teammates, frequently goes on elaborate shopping sprees that she documents on social media and just bought herself a new Mercedes. What more could a 21-year-old want?

In comparison, A’ja Wilson (two-time WNBA MVP, a WNBA Defensive Player of the Year and a WNBA champion) is set to make $202,115 in the 2023-24 season. Candace Parker, a sure-fire, first ballot Hall of Fame player, told the media that her decision to team up with Wilson on the Aces was partly fueled by the team’s new facilities. Parker explained that at no point in her illustrious career did she have a locker to call her own until Las Vegas built its new arena.

That puts Reese in the rare space where her personal brand would be taking a step back if she chooses to go pro. The same can be said for Van Lith, who is reportedly making over $500,000 in NIL and Johnson, who is set to pocket a little under $1 million herself this year. The WNBA will need to scramble to find ways to bridge the pay gap between its salaries and NIL if it wants to compete for these real college superstars and the future players who will undoubtedly follow their financial footprints.

Fortunately for the WNBA (and college sports fans), Reese and Van Lith don’t have to cross that bridge for at least another year. Because right now, Mulkey and Co. are solely focused on actualizing the potential of this superteam by bringing home another banner to the Bayou.

LSU’s Angel Reese Dominating NIL Space, Agrees to Deal With SI Swimsuit
Reese has become one of the most marketable athletes, signs another noteworthy deal.

All-American forward Angel Reese continues maximizing her opportunities in the NIL space after entering an agreement to be featured in this year’s Sports Illustrated Swimsuit edition. The LSU star will be accompanied by fellow Tiger Livvy Dunne as the only two college athletes in the magazine.

“Angel entered into a standard agreement with SI Swimsuit to appear in print and digital editorial media for the publication and to attend the launch event,” Sports Illustrated tells LSU Country.

The edition of the magazine will be released on May 12th with both Reese and Dunne being the first college athletes to ever be featured.

“We’ve done so much within a year,” Reese told SI. “We weren’t even supposed to be in the Final Four. We had nine new players, and it was coach [Kim Mulkey]’s second year in the SEC, so we didn’t know what to expect. We just went out there and had fun all the time and put in a lot of work all season.”

LSU has dominated the NIL space over the last year. From Reese to Dunne to other student athletes adding monstrous deals, it’s clear the university is ahead of the curve in this new era of college athletics.

After Reese made the move from Maryland to LSU, her status continued to skyrocket. With sheer dominance on the court, averaging a cool 23 points and 15 rebounds a game, her status off the floor became much more marketable.

The superstar forward led the Tigers to their first national title in program history, and after the championship game, it’s been nonstop for Reese. She’s been featured on Good Morning America, signed a deal with Mercedes Benz, Coach and much more as her NIL valuation reaches the $1.4 million mark via On3’s system.

Reese has the chance to keep the momentum rolling as she goes through the offseason before the 2023-24 season. Despite being eligible for the 2024 WNBA Draft, Reese has stated she’s “in no rush” to leave college. Time will tell, but for now, Reese is living in the moment as she transforms women’s basketball.